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Privacy Policy

Effective Date: November 5, 2026 Last Updated: November 5, 2026

At Moissanite Co, we value the trust our customers place in us and are committed to protecting their privacy. This Privacy Policy explains how Firecut LLC, doing business as Moissanite Co ("Moissanite Co," "we," "us," or "our"), collects, uses, protects, and discloses personal information.

This policy applies to visitors and customers of www.moissaniteco.com, including customers located in the United States and internationally.

What information do we collect?

We collect personal information when you register on our website, place an order, subscribe to our newsletter, contact customer service, complete a form, or otherwise interact with our website and services.

Depending on your interactions with us, we may collect:

Your name, email address, telephone number, and billing or shipping address.
Account registration information and communication preferences.
Purchase history, order information, product preferences, and transaction details.
Payment-related information processed through authorized payment providers.
Customer service inquiries, product reviews, and other information you voluntarily provide.
Website usage information, including pages viewed, product searches, shopping cart activity, and checkout interactions.
Technical information, including IP addresses, browser types, device identifiers, operating systems, and approximate geographic location.
Email engagement information, including opens, clicks, and other interactions where tracking is enabled and legally permitted.
Advertising identifiers and information about interactions with our advertisements.

You may browse certain portions of our website without registering or submitting personal information. However, some information may be collected automatically through essential website technologies.

We may also receive relevant information from authorized service providers, including payment processors, shipping providers, ecommerce services, and advertising or analytics providers.

Please refer to the "Do we use cookies?" section below for additional information about automatic data collection.

What do we use your information for?

Information collected from customers and website visitors may be used for the following purposes:

To personalize your shopping experience and provide relevant product recommendations.
To improve our website, products, services, and customer experience.
To process transactions, manufacture and fulfill orders, arrange delivery, and manage returns or warranties.
To provide customer service and respond to questions or concerns.
To maintain customer accounts and communication preferences.
To send order confirmations, shipping updates, and other necessary transactional communications.
To send promotional emails and marketing communications where legally permitted.
To analyze website performance, shopping behavior, and advertising effectiveness.
To deliver relevant advertisements and create advertising audiences where permitted by applicable law.
To prevent fraud, maintain website security, and protect customer information.
To comply with applicable legal, financial, accounting, and regulatory obligations.

We use personal information only for appropriate business purposes supported by applicable law, customer preferences, and any required consent.

Customers may unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing communications.

Unsubscribing from promotional emails does not prevent necessary communications regarding existing orders, payment issues, shipping updates, returns, or account security.

How do we protect your information?

We implement reasonable administrative, technical, and organizational security measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.

These measures may include secure data transmission, access restrictions, service provider oversight, and appropriate technical safeguards.

Payment information is processed through authorized payment providers that maintain applicable payment-security protections. We do not intentionally collect or retain complete payment card information beyond what is necessary for authorized transaction processing and related business purposes.

Access to personal information is limited to authorized individuals and service providers who require it to perform legitimate business functions.

Although we take reasonable precautions to safeguard personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.

In the event of a data security incident, we will investigate and provide notifications to affected individuals or appropriate authorities when required by applicable law.

Do we use cookies?

Yes. Cookies are small files that a website or its service provider places on your device through your web browser. They allow websites to recognize browsers, remember certain preferences, and collect information about website activity.

We use cookies and similar technologies, including pixels and tags, to improve website functionality and understand how customers interact with our services.

These technologies may include:

Essential Cookies: Necessary for shopping cart functions, checkout processes, account security, and basic website operations.
Analytics Cookies: Used to evaluate website traffic, visitor interactions, and website performance.
Functional Cookies: Used to remember customer preferences and support enhanced website features.
Advertising Cookies: Used to measure advertising effectiveness and support personalized advertisements where legally permitted.

Our website may use tracking technologies associated with authorized providers, including Google, Meta, Klaviyo, and other service providers.

Where required by applicable law, we obtain consent before activating nonessential cookies or similar tracking technologies.

You may manage certain cookies through your browser settings or through available website privacy controls.

Where applicable law requires it, we honor qualifying browser-based privacy preference signals, including Global Privacy Control.

Disabling certain cookies may limit website functionality or affect your shopping experience.

If you have questions about optional tracking or wish to request an applicable tracking opt-out, please contact help@moissaniteco.com.

Do we use Google Ads and personalized advertising?

Yes. Moissanite Co uses advertising and analytics services, including Google Ads and Google Analytics, to evaluate advertising performance, understand customer interactions, and provide relevant advertisements.

These services may involve conversion tracking, website analytics, remarketing, and personalized advertising where permitted by law.

Google Customer Match

We may use eligible first-party customer information to create advertising audiences through Google Customer Match.

For our initial Customer Match program, we are limiting eligible records to United States customer purchases made within the preceding 12 months.

International customer purchase records are excluded from this initial Customer Match program.

Where legally permitted, we may use customer identifiers, including email addresses, to help Google identify relevant advertising audiences.

For our manual Customer Match uploads, eligible customer identifiers are converted into hashed values using the SHA-256 algorithm before being submitted to Google.

Hashing helps protect the original identifier by transforming it into a standardized code. However, hashed identifiers may still be considered personal information under applicable privacy laws.

Google uses Customer Match information to match eligible customer identifiers with Google accounts and support advertising campaigns.

Under Google's published Customer Match policies, uploaded customer data files and audience membership information are not shared with competing advertisers or other advertisers for their independent use.

Moissanite Co does not provide customer databases to competing jewelry retailers for their independent marketing purposes.

We use Customer Match in accordance with applicable privacy laws, Google advertising policies, and customer consent or opt-out preferences.

Your Advertising Choices

You may request that we exclude your eligible personal information from Google Customer Match and other qualifying targeted advertising activities.

To submit a request, email help@moissaniteco.com with the subject line "Advertising Privacy Opt-Out."

We will process applicable requests, suppress eligible information from future audience uploads, and take appropriate steps to remove information from existing audiences where required.

Opting out of personalized advertising does not necessarily prevent you from seeing general advertisements from Moissanite Co.

Do we use Klaviyo for email marketing?

Yes. We use Klaviyo, an email marketing and customer engagement platform, to manage promotional communications, automated email campaigns, customer segments, and marketing preferences.

Depending on the features enabled, information processed through Klaviyo may include:

Customer contact information.
Purchase history and product preferences.
Email subscription preferences.
Website visits and shopping behavior.
Shopping cart and checkout activity.
Email opens, link clicks, and other engagement information.

This information helps us provide relevant product recommendations, shopping reminders, promotional offers, and other communications.

We send marketing messages in accordance with applicable consent requirements and customer communication preferences.

Email Tracking

Marketing emails may contain tracking pixels or tracked links that help us understand whether an email was opened or a link was clicked.

Where separate consent is required for email tracking, we will obtain the necessary permission or implement applicable tracking controls.

Customers may unsubscribe from promotional emails at any time using the unsubscribe link provided in each marketing message.

For questions about email marketing preferences or applicable tracking opt-outs, contact help@moissaniteco.com.

Do we disclose any information to outside parties?

We do not sell customer contact lists to competing retailers or provide our customer databases to unrelated businesses for their independent marketing activities.

However, we may disclose personal information to trusted service providers and business partners that assist us in operating our website, processing orders, conducting business, providing customer service, or delivering authorized marketing and advertising services.

These parties may include:

Ecommerce and website hosting providers.
Payment processors and financing providers.
Shipping and fulfillment companies.
Customer service and account management providers.
Email marketing platforms, including Klaviyo.
Advertising and analytics platforms, including Google and Meta.
Fraud-prevention, cybersecurity, and technology service providers.
Professional advisers and other parties where necessary for lawful business operations.

We use appropriate contractual and security safeguards with service providers where required by applicable law.

Some advertising-related disclosures may legally qualify as a "sale," "sharing," or use for "targeted advertising" under certain privacy laws, even when no monetary payment is exchanged for customer information.

Where required, customers may exercise applicable rights to opt out of these activities.

We may also disclose information when reasonably necessary to comply with legal obligations, enforce our policies, protect customers, or safeguard our business.

Can you opt out of information collection or request deletion?

Yes. We respect customers' rights to control how their personal information is collected, used, and disclosed, subject to applicable laws and necessary business operations.

Depending on your location and the nature of your request, you may be able to:

Request access to personal information we maintain about you.
Request correction of inaccurate information.
Request deletion of eligible personal information.
Request that we stop using your information for personalized advertising.
Request exclusion from Google Customer Match audiences.
Withdraw consent for applicable optional tracking or marketing activities.
Request restrictions on certain uses of personal information.
Obtain a copy of certain personal information in a portable format.
Exercise other privacy rights available under applicable law.

To submit a privacy request, email help@moissaniteco.com with the subject line "Privacy Request."

Please describe the privacy request you would like us to review.

We may request information reasonably necessary to verify your identity or authority before completing certain requests.

We will respond within the timeframes required by applicable law.

Some personal information is necessary to process purchases, provide customer service, prevent fraud, comply with legal obligations, and maintain required business records.

Therefore, opting out does not necessarily prevent all collection, processing, or retention of personal information.

We will explain any applicable limitations when responding to requests.

How long do we retain your information?

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

Factors affecting retention may include:

Purchase fulfillment and transaction records.
Account administration and customer service.
Product warranties, returns, and related obligations.
Accounting, tax, and financial reporting requirements.
Fraud prevention and security needs.
Legal compliance and dispute resolution.
Marketing consent records and privacy opt-out preferences.

Information used for advertising audience eligibility may have different retention periods from information required for order records or other legitimate business purposes.

When personal information is no longer required, we will take appropriate steps to delete, anonymize, or securely dispose of it.

Do international customers have additional privacy protections?

Yes. Moissanite Co serves customers internationally and recognizes that privacy rights and data protection requirements vary by jurisdiction.

Personal information may be processed or stored in the United States or other countries where authorized service providers operate.

Where applicable law requires additional safeguards for international data transfers, we use appropriate legal mechanisms, including approved contractual protections or other recognized transfer arrangements.

European Economic Area, United Kingdom, and Switzerland

Where applicable, residents may have additional protections under the EU General Data Protection Regulation (GDPR), UK GDPR, Swiss Federal Act on Data Protection, and related laws.

Depending on the processing activity, our legal bases may include:

Performance of a contract, including processing and fulfilling purchases.
Compliance with applicable legal obligations.
Legitimate business interests, including appropriate security, fraud prevention, and operational activities.
Consent for activities such as nonessential tracking, marketing, or personalized advertising where required.

Eligible individuals may have rights concerning access, correction, deletion, restriction, portability, objection, and withdrawal of consent.

Individuals may also submit complaints to the relevant data protection authority.

Where required, we will provide information about designated regional representatives and international transfer safeguards.

Canada

Where Canadian privacy legislation applies, including PIPEDA and relevant provincial laws, individuals may have additional rights concerning consent, access, correction, and the handling of personal information.

Quebec residents may have additional protections concerning identification technologies, profiling, privacy notices, and international disclosures.

Brazil

Where Brazil's Lei Geral de Proteção de Dados Pessoais (LGPD) applies, individuals may have additional rights concerning access, correction, deletion, data portability, consent withdrawal, and objections to certain processing.

Australia and New Zealand

Where applicable, residents may have rights concerning access, correction, privacy complaints, direct marketing preferences, and overseas disclosures under relevant privacy legislation.

Other International Jurisdictions

Customers in other jurisdictions may have additional rights under applicable local data protection laws.

Nothing in this policy is intended to limit rights that cannot legally be waived.

International customers may direct privacy inquiries or requests to help@moissaniteco.com.

Do United States customers have additional privacy rights?

Depending on where you reside and whether applicable state privacy laws cover our business and processing activities, you may have additional privacy rights.

These may include rights to access, correct, delete, or obtain copies of personal information, as well as rights to opt out of qualifying targeted advertising, data sales, sharing, or certain forms of profiling.

California Privacy Rights

Where the California Consumer Privacy Act (CCPA), as amended, applies, California residents may have additional rights regarding their personal information.

Categories of information we may collect include:

Personal identifiers, including names, contact details, and online identifiers.
Commercial information, including purchase history and shopping preferences.
Internet and electronic network activity.
Approximate geographic location information.
Customer account and service information.
Inferences relating to shopping preferences and interests.
Payment-related information and other information that may be classified as sensitive personal information under applicable law.

These categories may be collected directly from customers, through website technologies, or from authorized service providers.

We use and disclose these categories for the business and commercial purposes described in this policy.

Depending on the advertising technologies used, certain identifiers, internet activity information, and related inferences may be disclosed to advertising providers in ways that qualify as sharing for cross-context behavioral advertising.

Where applicable, California residents may exercise rights to opt out of qualifying sales or sharing, request deletion or correction, and limit certain uses of sensitive personal information.

We honor qualifying opt-out preference signals, including Global Privacy Control, where required by law.

Customers may submit privacy requests by emailing help@moissaniteco.com.

We will provide any additional rights-request methods, appeal procedures, or state-specific disclosures required by applicable law.

We do not unlawfully discriminate or retaliate against individuals for exercising their privacy rights.

Children's Online Privacy Protection Act Compliance

Our website, products, and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 or knowingly include their information in Google Customer Match audiences.

We comply with applicable privacy protections for minors, including the Children's Online Privacy Protection Act (COPPA), where relevant.

If you believe a child has provided personal information contrary to this policy, please contact help@moissaniteco.com.

Your Consent

By providing personal information to us or using our services, you acknowledge that you have been informed of the privacy practices described in this policy.

Where applicable law requires consent for specific activities, including certain marketing communications, personalized advertising, or nonessential tracking, we will obtain the required consent separately.

Simply using our website does not constitute consent to every optional use or disclosure of personal information.

Where processing relies on your consent, you may withdraw that consent in accordance with applicable law.

To submit a consent withdrawal or privacy request, contact help@moissaniteco.com.

Changes to our Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or applicable privacy laws.

When changes are made, we will publish the revised policy on this page and update the effective or last-updated date.

Where legally required, we will provide additional notice of material changes and obtain consent before implementing processing activities that require it.

Changes to this policy do not automatically replace consent that may be legally required for materially different uses of previously collected personal information.

Contacting Us

If you have questions about this Privacy Policy, how your information is handled, or your privacy rights, please contact us using the information below.

Moissanite Co Operated by Firecut LLC

Customer Service Mailing Address: 1536 NE 96th St, Suite A Liberty, MO 64068 United States

Legal Business Address: Firecut LLC 851 W Charleston Blvd Las Vegas, NV 89146-1290 United States

Customer Service and Privacy Requests: help@moissaniteco.com

Website: www.moissaniteco.com

To submit a privacy request, please include "Privacy Request" in the email subject line.

Written legal correspondence may be directed to our legal business address, subject to any separate requirements governing formal legal notices or service of process.

Important Legal Information

This Privacy Policy describes the collection, processing, use, disclosure, and protection of personal information.

Additional terms relating to merchandise, purchases, pricing, appraisals, grading reports, warranties, limitations of liability, and dispute resolution are addressed in our applicable Terms and Conditions of Sale and other published policies.

Any governing-law, venue, or dispute-resolution provisions applicable to purchases or use of our website are governed by those separate terms and applicable law.

Nothing in this Privacy Policy is intended to waive or restrict consumer rights or privacy protections that cannot lawfully be waived.